| STEELFAB 2011 PRESS RELEASE |
PRODUCT RELAUNCH – AEG POWER TOOLS - PROUD PAST…EXCITING FUTURE |
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Zaker Trading LLC is the sole distributor of AEG power tools in the UAE. A vigorous re-branding launches AEG POWERTOOLS into 2010, with its vibrant bold orange colour giving the company and its products a dynamic new look. This is however, not merely a colour change…the strong new image is being backed up with its commitment to product development and innovation and will deliver over 20 new products at launch and a total of more than 40 new products in 2009 and over 25 in 2010. This will include the Compact 12V Range – a family of ergonomically superior tools based around the compact 12 V lithium Ion battery platform, the Powerful 18V Range – a truly professional offering for today’s tradesman across the 18v platform , new 2 kilo SDS plus hammers with extremely low vibration and class leading power and a revamped woodworking portfolio, including a 305mm sliding mitresaw and 2050 watt router. All of these will, of course, be backed up with AEG POWERTOOLS extended three year warranty. The strong new branding is further reflected in communications material and in-store presence, with a modern new catalogue, exciting P.O.S solutions and a complete new merchandising range. “We are proud to be appointed the sole distributor of AEG power tools for the UAE” said Mr. George Oomen, Managing Director, Zaker Trading. “We have a strong team of service back-up and strong dealer network who are strategically located all over UAE” he said. “We represent premium brands in the field of welding, material handling, lifting and safety, and have created a large customer base throughout the UAE, whom we can now service with the AEG range” |
